Nilam Patel is a communications and marketing champion with extensive experience in the higher education industry. She has a proven track record of developing and implementing successful campaigns. Nilam keeps up-to-date with evolving technologies, focusing on social networking and Web 2.0 while working closely with internal and external partners to create innovative and effective digital experiences on a shoe-string budget. She worked as a Social Media Manager at The Ohio State University Alumni Association, where she managed four department-wide social media accounts, increasing engagement and event attendance year over year while strengthening university pride. In 2017, Nilam was awarded Employee of the Year by Montana State University. Currently, Nilam is a Consultant for Social Media Influencers and Ambassadors at Nationwide.
Day 1: Nov 3, 2022
2:40 pm
2:40 pm
TRACK 1: CONTENT & STORYTELLINGPanel Discussion: STORYTELLING
Creating Narratives that Move Audiences to Action
Gain new tools to transform your storytelling and get inspired by new ideas of how best to capture and share insight-led stories. Join this step-by-step case study and hear how to build skills to think outside the box with innovative, immersive and impactful modes of insight delivery. Source practical tips to:
- Hear new, creative and immersive storytelling approaches
- Discover the art of telling insight led stories that stir emotions and drive action
- Embed consumer stories at the centre of your organisation
- Hone your storytelling skills based on lessons from theatre, journalism and film
- Understand and influence the stories that consumers tell themselves
Amplify your marketing teams storytelling potential across your financial customers base
Day 2: Nov 4, 2022
