Mike Zusel

Director of Strategic Accounts

With over 10 years of experience in digital marketing and process improvement, Mike is passionate about enabling high-performing teams through the strategic use of technology and consulting frameworks. He has managed media initiatives for American Express and served as a Managing Consultant at EY, advising leading financial institutions such as HSBC and Bank of America. At Stensul, Mike partners with many of the nation’s largest financial organizations to analyze and transform the operating models they use to produce marketing assets.

All Sessions by Mike Zusel

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Day 1: Nov 6, 2025

Day 2: Nov 7, 2025

2:30 pm

PANEL DISCUSSION: RISK-REWARD CREATIVE FRAMEWORK

TRACK 1: RESILIENT BRAND

Balancing Bold Storytelling with Compliance in Financial Marketing

Drive bold creative campaigns that captivate audiences while embedding compliance at every stage. Take away specific solutions to:

  • Establish a risk-reward rubric to evaluate creative concepts against regulatory requirements.
  • Embed compliance checkpoints into the creative workflow to maintain speed and governance.
  • Collaborate with legal and compliance teams early to turn constraints into creative opportunities.

Heighten your team’s creative freedom with rigorous compliance standards to drive bold campaigns that captivate and convert.