An inspiring leader and successful entrepreneur, Matt Roche is the CEO of Extole, the Customer-Led Growth platform for marketers that increases customer lifetime value and reduces customer acquisition costs. Previously, Matt was the founder and CEO of Offermatica, industry’s highest-volume landing page optimization and testing platform and one of the first SaaS marketing platforms. It is now known as Adobe Target and serves billions of optimized experiences every week. Early in his career, he co-founded Fort Point Partners, a pioneering e-commerce systems integrator. Matt holds a Bachelor’s Degree from Yale University.
Day 1: Nov 6, 2025
12:00 pm
INDUSTRY EXPERT PRESENTATION: MARKETING CENTER OF EXCELLENCE
Standardizing Best Practices to Elevate Talent, Tools, and Outcomes
Unlock consistent, high-impact marketing execution by building a centralized hub of expertise, processes, and governance. Walk away with an action plan on:
- Developing dynamic playbooks and templates that streamline campaign planning, content creation, and compliance approvals.
- Designing scalable training programs and mentorship initiatives to upskill teams and encourage continuous innovation.
- Implementing structured governance frameworks that align tool usage, brand standards, and performance metrics across all business units.
Bolster your Marketing CoE to increase agility, accelerate results, and ensure every campaign meets your highest standards.
Day 2: Nov 7, 2025
