Mark Melton

US Market Development & Partnerships Leader


All Sessions by Mark Melton

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Day 1: Nov 7, 2024

12:00 pm

INDUSTRY EXPERT PRESENTATION: Personalization that Pays Off

TRACK 1: RESILIENT BRAND

Delivering Compliant, Scalable Customer Journeys in Financial Service

Barriers like legacy technology, regulatory constraints, and siloed data and content often prevent financial institutions from executing their personalization strategy to the extent they desire. It doesn’t have to be that way. Take away specific solutions to:

  • Configure your marketing technology stack in a way that facilitates easier and more impactful personalization for your team
  • Incorporate AI into your personalization strategy without sacrificing on quality or compliance
  • Get all of your disparate sources data and content pulling together in the same direction to reach your personalization goals

Elevate your digital marketing strategy with a secure, scalable approach to personalization that drives measurable growth in financial services.

Day 2: Nov 8, 2024