Kishan Panpalia is a founding team member at Pepper, recognized in Forbes 30 Under 30. Leading the USA market, he works closely with CMOs and senior marketing leaders to help them navigate the shift from traditional SEO to AI-powered search.
Day 1: Nov 6, 2025
2:30 pm
INDUSTRY EXPERT PRESENTATION: ORGANIC GROWTH IN THE AGE OF AI SEARCH
Generative Engine Optimisation (GEO) for Modern FinServ Brands
This session unpacks how generative AI is redefining digital visibility for financial brands. It reframes growth around three pillars – visibility, or how often a brand appears in AI-generated results; citability, or how reliably engines reference its content as an authority; and retrievability, or how efficiently that content is surfaced and contextualized by AI systems. Through the lens of Generative Engine Optimization (GEO), it explores how FinServ marketing leaders can engineer their content and technology ecosystems to stay discoverable, trusted, and contextually relevant in an AI-first search environment.
Day 2: Nov 7, 2025
