Justin Orgel (MBA, CLMP) is the Senior Director, Business Architect at Marigold, where he leads the design of digital transformation, customer engagement, and personalization strategies for Fortune 500 clients. With a passion for creative storytelling and actionable, insight-driven recommendations, Justin empowers organizations to achieve measurable results leveraging marketing technology. Prior to his role at Cheetah, Justin led Strategic Services at Experian’s marketing technology practice and brought his expertise to the brand side, managing CRM initiatives at SiriusXM and Levi Strauss.
Day 1: Nov 6, 2025
4:15 pm
INDUSTRY EXPERT PRESENTATION: THE FUTURE OF FINANCIAL MESSAGING
Driving growth with an autonomous lifecycle
The future of financial messaging is autonomous—intelligent, efficient, and adaptive across the entire customer journey. Static campaigns and manual workflows can’t keep pace with rising expectations or regulatory complexity. This session led by Justin Orgel, Senior Director of Business Architect at Marigold, explores how top financial brands are embracing autonomous lifecycle messaging, powered by AI, to streamline workflows, personalize content, and ensure compliance—while delivering smarter, more impactful customer experiences at every stage.
- From Campaigns to Conversations: Shift from static sends to messaging systems that evolve with each customer’s journey.
- Smarter Message Timing & Cadence: Use AI to optimize when, how often, and what to send, based on real behavior and context.
- Dynamic, Real-Time Content: Boost engagement with LivePolls, LiveTracking, LiveSocial, and personalized offers.
- Streamlined Compliance: Build workflows with tone, disclosure, audit, and accessibility checks embedded from the start.
- Scalable Messaging Architecture: See how top FinServ brands are modernizing their messaging and tech stacks for agility and growth.
Day 2: Nov 7, 2025
