Julienne Redmond

Delve into a step-by-step roadmap and reflections on mobilizing a large enterprise to enhance strategy and martech capabilities. Transitioning from single-channel, one-time push channel engagement to a culture of personalized, data-driven, multi-channel engagement, maximizing client development and scale. Create a plan that you can apply to your business to lead change and achieve industry-leading results through practical tips on how to:

• Analyze end-to-end client journeys and identify friction points that are optimal candidates for personalization.
• Identify client insights that can be used at scale to drive personalized engagement.
• Build tests that solve learning agendas as well as decision frameworks driving organizational change.

Build an effective personalization strategy and a team to drive business results.