Day 1: Nov 7, 2024
11:30 am
11:30 am
TRACK B: THE FUTURE OF BRAND, SOCIAL & SEARCHPRESENTATION: BRAND AND PRODUCT STORYTELLING IN THE AGE OF GENAI
Optimizing the Role of Generative AI In the Creative Process
Bolster productivity, creativity, and profitability with Generative AI tools. You’ll walk away with practical tips on how to:
- Use ChatGPT and other platforms as a powerful new tool for generating content.
- Manage associated risks and prevent harm to your brand.
- Establish quality standards and controls.
Examine what’s needed for brand and product storytelling today, with recommendations for getting better outputs from generative AI.
Day 2: Nov 8, 2024