Mitch Rose

Executive Director, Digital Strategy - Content


All Sessions by Mitch Rose

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Day 1: Nov 7, 2024

12:00 pm

PRESENTATION: BRAND AND PRODUCT STORYTELLING IN THE AGE OF GENAI

TRACK B: THE FUTURE OF BRAND, MEDIA & CREATIVE

Optimizing the Role of Generative AI In the Creative Process

Bolster productivity, creativity, and profitability with Generative AI tools. You’ll walk away with practical tips on how to:

  • Use ChatGPT and other platforms as a powerful new tool for generating content.
  • Manage associated risks and prevent harm to your brand.
  • Establish quality standards and controls.

Examine what’s needed for brand and product storytelling today, with recommendations for getting better outputs from generative AI.

Day 2: Nov 8, 2024