Jon Kagan

The modern marketing domain is rife with data challenges. For financial marketers looking to more effectively reach target audiences at scale, an “Audience Science” lens offers clarity. This session demystifies how financial brands can integrate data-driven intelligence with sharp media planning and measurement strategies, leading to faster and more impactful audience connections. We bolster these insights with financial case studies that highlight the tangible benefits of this methodology.

Key Takeaways:

• The transformative potential of the Audience Science approach: from advanced metrics to media mix insights
• Techniques to harness 1st party data for tangible marketing results in finance
• A playbook for executing a cohesive digital audience strategy: best practices and pitfalls
• Case studies spotlight: The real-world impact of Audience Science in financial marketing

Gain vital insights into advanced metrics applications for financial services