James Morse is a seasoned leader with over 15 years of experience in product marketing, product lifecycle management, and GTM strategies. He currently serves as Vice President of Product Marketing at SOCi, where he is focused on elevating the company’s go-to-market storytelling and positioning as SOCi leads the industry into the next frontier of agentic AI product offerings, becoming the first in the space to do so through its suite of Genius Agents™. Throughout his career, James has demonstrated a passion for leveraging technology to solve complex business problems for Fortune 500 brands, including CIBC, Edward Jones, JPMorgan Chase, Nationwide, and State Farm.
Day 1: Nov 6, 2025
Day 2: Nov 7, 2025
9:30 am
INDUSTRY EXPERT PRESENTATION: SOCIAL, SEARCH & INFLUENCE CONVERGENCE
Leveraging Cross-Channel Synergy for Exponential Reach
Drive scalable reach and deeper engagement by unifying search, social media, and reputation management. Adopt best practices to:
- Craft content that ranks in AI-driven search results and fuels social sharing.
- Align paid search, organic SEO, and hyper-local campaigns to reinforce messaging and maximize ROI.
- Integrate cross-channel analytics to measure interaction effects and dynamically guide budget distribution.
Amplify the collective impact of social, search, and reputation management to expand visibility and deliver continuous growth.
