Ian Wright is the Chief Strategy Officer for the IXI Network, the largest marketing-focused consortium of banks and wealth management firms. Mr. Wright drives the network’s strategy, engages clients on complex projects to drive ROI and creates compelling marketing solutions that tackle his clients’ most pressing issues. Wright previously led product strategy and innovation efforts across marketing, addressable advertising, and identity resolution markets for Experian Marketing Services.
Day 1: Nov 6, 2025
Day 2: Nov 7, 2025
3:00 pm
PANEL DISCUSSION: DATA-DRIVEN DEMAND GENERATION
Optimizing Engagement, Lead Nurturing, and Pipeline Growth
Boost your funnel performance by embedding data and analytics at every stage of demand generation. Develop a blueprint to:
- Build a predictive framework to identify high-value prospects and prioritize outreach.
- Design automated, behavior-triggered nurture streams that deepen engagement and advance leads.
- Align sales and marketing through shared metrics and real-time dashboards to accelerate pipeline velocity.
Transform your demand generation engine into a data-fueled growth machine that delivers continuous, measurable results.
