Gordon is the SVP, Head of Marketing at Apple Bank, which is located in midtown Manhattan and has been doing business in the greater New York City area since 1863. Gordon leads a team of 12 marketing professionals in the development and execution of the Bank’s marketing and customer acquisition strategies. Gordon has been with the Bank for eight years and in his prior role lead the design, implementation and deployment of the consumer bank’s Risk and Analytics Department.
Prior to joining the bank, Gordon spent 10 years at American Express in various risk roles and spent six years in Deloitte’s New York City Controls Assurance practice. Gordon hods a Bachelors degree in Accounting from Brooklyn College (CUNY) and is a Certified Public Accountant in the State of New York.
Day 1: Nov 6, 2025
10:30 am
Futureproof: Building the Culture That Makes Innovation Inevitable
Why AI Alone Won’t Save You
In a world where technology evolves faster than organizations, innovation isn’t just about new ideas — it’s about creating the conditions that allow ideas to thrive. This keynote explores why most innovation efforts fail, the cultural principles that make them succeed, and how those same principles are essential to unlocking the revolutionary potential of AI. Drawing from experience at Amex, Deloitte, Apple Bank, and DAC, Nasser and Gordon will connect practical lessons from innovation cultures with real-world AI applications that move beyond efficiency to transformation.
Day 2: Nov 7, 2025
