Eric is an AI-obsessed SEO leader with over 17 years of experience driving Search and Content Strategy for global brands including UGG, HOKA, AMEX, LG, and INVESCO. He leverages Product Management to guide his SEO and UX strategies, building actionable project roadmaps, A/B testing for large-scale websites, and experimenting with AEO/GEO performance for enterprise clients. He has been featured on The Marketing Millennials, Voices of Search, and Wix ‘SERPs Up’ podcasts, with insights about AI Search and LLMs published in Business Insider, Digiday, the Drum, and Campaign Magazine.
Day 1: Nov 6, 2025
2:30 pm
INDUSTRY EXPERT PRESENTATION: SEARCH+ STRATEGY
Reframing Paid and Organic for the AI-Powered Search Era
AI-driven search is rewriting the rules of visibility, competition, and credibility. As AI Overviews and Answer Engines reshape how consumers discover financial brands, marketing leaders must evolve how they plan, measure, and act across paid and organic. Learn strategies to:
- Build unified playbooks for AI-optimized search, ensuring organic and paid teams collaborate on visibility across traditional SERPs, AI Overviews, and Answer Engines.
- Identify and close content and keyword gaps through data-led audits that align technical SEO, SEM, and AI perception metrics.
- Implement cross-channel monitoring to track when priority terms lose position or when AI Engines shift brand visibility, enabling rapid tactical response.
- Redesign your measurement framework to include AI perception, Answer Engine citations, and cross-funnel performance to future-proof your search investments.
Learn how to stay discoverable, credible, and efficient in an AI-first search landscape.
Day 2: Nov 7, 2025
