Emma Thomas, Director of Marketing at Securian Financial, leads the marketing functions for Employee Benefits Solutions and Affinity Solutions, steering campaigns from awareness through conversion and loyalty. With 15+ years in marketing and a media-rich background, she built ABM-enabled growth at Securian, aligning strategy, execution, and measurement to deliver pipeline velocity and customer-centric outcomes across segments.
Day 1: Nov 6, 2025
Day 2: Nov 7, 2025
12:00 pm
INDUSTRY EXPERT PRESENTATION: BEYOND THE LEAD FUNNEL
Automating Campaign Planning, Budget Allocation, and ROI Optimization
Traditional lead generation often fails to deliver the deal size and speed that Sales requires in the relationship-driven Financial Services sector. Discover the proven methodology used by one organization to transform their GTM strategy and align marketing with high-value revenue goals. Create a roadmap to:
The “show, don’t tell” strategy used to secure executive and Sales buy-in by replacing strategic decks with tangible pipeline results from targeted pilots.
The essential data and platform requirements needed to establish clean account intelligence, integration protocols, and scale orchestration to high-value firms.
Proven omni-channel tactics that deliver significant engagement lift and shift internal reporting from lead volume to account-level pipeline velocity.
Learn how to drive a business transformation that aligns marketing with how your most strategic customers actually buy.
