Debbie Braney is SVP, Global Marketing at Glassbox where she leans on 20 years of B2B tech marketing experience to drive the rapid growth of the Digital Experience Intelligence company. Prior to Glassbox, she founded and was the principal of Braney Performance Marketing. Debbie also spent 11 years at Hitachi where she served in marketing leadership roles such as VP, Digital & Customer Experience and VP, Integrated Marketing. She established the Women of Hitachi mentorship program and has served as a mentor in Women Unlimited’s LEAD program. Debbie holds a MS in Professional Communication from Clark University and BA from Lafayette College.
Day 1: Nov 3, 2022
Day 2: Nov 4, 2022
12:00 pm
12:00 pm
TRACK 2: DATA & DIGITAL PERFORMANCEUSING BEST METRICS TO EVALUATE DIGITAL MARKETING PERFORMANCE
Taking Digital Marketing to the Next Level of Complexity & ROI
In marketing decisions, data and metrics act as the guiding light. Our expert will help you benchmark digital marketing data, set goals, track KPIs, and evaluate performance. Learn to ask the right questions, assess results, and adjust strategies for better ROI. Discover how to create a robust blueprint for metrics:
- Identify the key metrics you should be tracking for each type of your digital marketing goals
- Accurately evaluate and determine if you are on track to hit your goals based on data
- Utilize digital experience metrics to gain insights into user engagement, satisfaction, and behavior
- Increase ROI by pivoting your marketing strategy based on data
How to start setting better goals and KPIs for your digital marketing activities
