I attended Drew University and New York University, where I received my M.A. in Journalism. I started my career in content, SEO, and audience growth at New York Magazine and Thrillist. Red Ventures then hired me to build Bankrate’s content distribution business and support in building RV’s multi-brand affiliate network. A year ago, I moved from Bankrate to TPG to lead their media partnership business with an emphasis on our ability to help our partner’s full-funnel marketing goals through efficient media campaigns & rigorous performance analysis to continue to optimize our offerings.
Day 1: Nov 3, 2022
Day 2: Nov 4, 2022
3:00 pm
3:00 pm
INDUSTRY EXPERT FIRESIDE CHAT: A NEW CONSUMER GENERATION
How Financial Services Institutions Partner With Creators And Publishers To Forge Deeper Customer Connections
Brands are engaging with the first generation to never know life before social media and smartphones—and they’re built differently. In this financial climate, Gen Z is seeking advice from real people they trust, not generic advertisements. In this session you’ll learn to:
- Leverage influencers and partners to reach Gen Z
- Grow your relationships with customers through the right partners
- Create integrated marketing solutions that feel authentic
Implement practical frameworks and models to identify and fix cracks in your digital customer experience.
