Donna Doleman Dickerson

I’m a collaborative and creative business leader with a passion for innovation, people-centered strategic communications and marketing with over 20 years of experience building brands and repositioning companies for results. Proven expertise in creating new and aligning cross-functional teams. Hyper-focused on data-driven user insights, creative solutions for customer acquisition, retention and loyalty programming. As the first chief marketing officer at GreenPath Financial Wellness, a national financial services organization, I led the brand and marketing initiatives with focus and deep customer-centric and creative expertise. Upon taking on the role in 2017, I designed transformative marketing and customer acquisition strategies that have become an organizational pillar. I led a national integrated marketing strategy that generated measurable impact on GreenPath’s mission and bottom line, achieving 25% growth in the first two years and broke records in revenue and account growth in the company’s 60 year history. The new innovative approach to marketing was game-changing in reaching more people than ever before with GreenPath’s services for financial wellbeing. As a Certified Diversity Professional, I launched GreenPath’s first ever multi-cultural consumer marketing activations garnering significant increase in digital engagement from targeted BIPOC communities.

Specialties: Digital Marketing, Communications, Integrated Marketing Strategy, Customer Experience, PR, Media and Communications, Analytics, Consumer Marketing, Human-Centered Design, Strategic Planning, Strategic Market Assessments, Market Research and Interpretation,Branding, Community Affairs, Development, Fundraising and Resource Development and New Product Development.