Chris Matty

Co-founder & CRO

  • Internet & data technology start-up executive
  • Early pioneer of consumer and business data technology as the founder of InfoSpace
  • Involved in over 12 technology start-ups & over 14 corporate acquisitions.

All Sessions by Chris Matty

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Day 1: Nov 3, 2022

4:30 pm

4:30 pm


Turning Silo-ettes into Customer Portraits

A picture is worth a 1000 data points. Personalization can only begin when you know everything about your customer, but siloed data doesn’t allow you to get there. With today’s data driven decision-making, it is essential to have a segment-of-one view to drive effective audience engagement.

This session will help you create a roadmap to:

  • Moving on from fragmented customer journeys caused by siloed data systems allowing you to personalize interactions at scale
  • Enabling your organization to practice data-driven decision-making starting with a segment-of-one view of your audiences, leading to hyper-personalized communications
  • Developing effective audience engagement with tailored marketing messages
  • Generating a complete 360-degree view of your customer from acquisition, to retention, all the way to loyalty

Day 2: Nov 4, 2022