Nasser Sahlool is senior VP of client strategy at DAC. Leveraging his expertise in digital marketing, local and mobile conversion, performance optimization and benchmarking, he leads a team of strategists and researchers whose job is to design and implement high-performing programs that connect buyers and sellers. Nasser is a frequent speaker, having presented at such digital forums as Cannes Lions, Ad Age Brand Summit, and Google Engage.
Day 1: Nov 3, 2022
10:00 am
10:00 am
INDUSTRY EXPERT: NAVIGATING THE AI FRONTIER
Strategies for Building Safer and Stronger Brands
In the age of artificial intelligence, brands face both extraordinary opportunities and complex challenges. This session delves into the burgeoning integration of AI into marketing strategies, which has been embraced by some brands but also viewed with suspicion by others. Participants will explore how to create a roadmap to:
- Overcome key barriers to adoption, including concerns over data security, accuracy and brand consistency
- Select the right tools, improve communication skills with AI
- How to adapt to AI-driven transformations in search engine interfaces
Equipping marketers with the knowledge and tools to make their brands safer and stronger in an AI-dominated landscape
Day 2: Nov 4, 2022
