Day 1: Nov 6, 2025
Day 2: Nov 7, 2025
2:00 pm
I INDUSTRY EXPERT PRESENTATION: ATTENTION IS THE NEW INTEREST RATE
How Financial Brands Are Competing in the Economy of Trust
Financial brands aren’t just competing with each other; they’re competing with everyone in the feed. Charlie Grinnell, Co-CEO of RightMetric, reveals how creators are rebuilding financial trust one post at a time and what that means for banks navigating today’s attention economy.
- Attention Is the New Interest Rate: Growth now depends on cultural fluency, not just conversion funnels.
- Blind Spots Kill Growth: Learn where traditional analytics fail and what external signals to track instead.
- Authenticity Scales: Real creators build trust faster than campaigns ever could.
- Transparency Wins: Showing your math, margins, systems, or struggles earns credibility and replay value.
- Outsight over Insight: Build strategies from what is happening outside your brand walls
Drawing from RightMetric’s latest research, this session shows how credit cards, small-business financing, and mortgage brands can earn attention through empathy, transparency, and cultural fluency before it converts elsewhere.
