Carol Grunberg

Gain insight into today’s sessions so you can get the most out of your conference experience.

When discussing future trends which will truly differentiate the winners in digital banking on a global scale our keynote guest speakers have a raft of international experience.  Hear the future trends and how the future of Financial Services is marked by fundamental change where non-banks compete for their business and banks edge towards new and innovative partnerships outside their own arena.   This scene-setting session will define the brave moves and unique approaches which takes financial services and banking into a new future, leveraging on the trust they have hard won with customers.  Which worldclass banks what will be next!

• The next innovation landscape: Embracing all things digital, fintech and blockchain for crafting customer-centric campaigns aligned with shifting consumer preferences
• Reaching higher pinnacles of customer-centricity: satisfying global demand for seamless online experiences, paving the way for tailored digital marketing strategies and brand leadership
• Using blockchain and DLT to underpin growth, change and emerging partnerships
• Choosing the right non-FS and non-traditional partners in retail, CMS (Commerce Marketplace Specialist) and mass wholesale intermediation

This visionary session aims to share what future success looks like and how to start planning your next move to  carve a bigger share of the market via non-traditional partnerships with practical avenues for worldwide impact

As the role of CMOs in financial services continues to evolve, marketing leaders are increasingly recognized as key contributors to revenue generation and overall business growth. Find out how these key professionals have tackled decision-making, leveraging their expertise in digital marketing to optimize customer acquisition, retention and lifetime value. Make your own plan to deliver growth and revenue:

• CFO vs CMO – Who gets a seat at the table for ROI and revenue? Stronger relationships
• Building a stronger foundation for customer insight
• Business Alignment: How can CMOs can forge stronger partnerships with sales, finance and other teams
• Data-Driven Decision Making: harness the power of analytics to drive targeted campaigns and optimize ROI
• Technology Enablement: leveraging emerging marketing technologies – AI and predictive analytics

Getting marketing on the balance sheet: Giving CMOs pricing power and sustainable value

ChatGPT has over 100 million users and rising. However, the wider applications of AI continues to develop at a rapid pace with the sudden emergence AI digital transformation tools: creating data, imagery, audio and abundant content. How can you fulfill the promise of this revolution to boost analytics and decision-making abilities along with creativity.  Let’s take a confident step to fundamentally change the way financial services reach consumers. Find the right path for your organization by:

• Harnessing disruptive AI amongst a raft of marketing tools for enhanced engagement
• Using AI to uncover insights and patterns in customer data
• Understanding where AI meets and connects with data, compliance and regulation
• Creating better digital campaigns with super-personalized content

Unlocking the potential of intuitive disruptive technologies to drive growth and efficiencies