Ben Cathers

Global Principal Solutions Consultant

Ben has over 20 years of experience in social media and strategic solution development, and for the past 10 years has partnered with Hootsuite’s largest clients to help address their unique digital transformation requirements. He works closely with customers and industry analysts to ensure Hootsuite’s solutions meet and exceed industry-specific compliance standards for enterprise social media management.

As the former Head of Social Media for NYC-based Lightspeed Financial, Ben has shared his experience, insights and expertise regarding financial services and social media with the Wall Street Journal and the NY Times, at industry leading events with SIFMA, LIMRA, BDI, GSMCON, DODIIS, DINFOS and other events. As well as this, he has been published in FCW, Nextgov and GCN.

All Sessions by Ben Cathers

Printer Friendly See 2023 Full Agenda

Day 1: Nov 3, 2022

Day 2: Nov 4, 2022

12:30 pm

12:30 pm



Build A Better Social Media Strategy with Some Easy Steps

No matter what industry you are in… you are in the relationship business. And modern relationships exist on social media. It’s where connections that drive business value are created, scaled and realized. So what’s the key to unlocking the business value of your
social relationships? It’s understanding what makes a valuable relationship.  Join us in this essential session designed for digital marketers in finance seeking to unlock the true value of their social relationships.
Get actionable advice for:
  • Understanding your audience on social media
  • Creating real relevance with your followers
  • Measuring ROI and making sure your time on social delivers true value
Advanced strategies to drive more value from social relationships