Lakshmi Reddy is a Partner at Active Consulting, a boutique firm at the intersection of Management Consulting and Marketing. She brings more than 20 years of marketing and consulting experience, helping teams thrive and companies gain a permanent edge through creative strategies, integrated tactics, and digital transformation. With deep expertise in marketing, data, and technology, she believes in a user-based approach for connecting with the right customers, fueling conversion, and fostering retention to grow brand engagement, loyalty, and revenue for many of the world’s largest brands including American Express, Chapstick, Diageo, and Sanofi Pasteur. Lakshmi has an entrepreneurial spirit and loves working with high growth companies. She is particularly committed to enabling the next generation of female leaders and is a Venture Partner at Sybilla Masters Fund, a female focused venture fund.
Day 1: Nov 3, 2022
2:40 pm
2:40 pm
TRACK 1: CONTENT & STORYTELLINGPanel Discussion: STORYTELLING
Creating Narratives that Move Audiences to Action
Gain new tools to transform your storytelling and get inspired by new ideas of how best to capture and share insight-led stories. Join this step-by-step case study and hear how to build skills to think outside the box with innovative, immersive and impactful modes of insight delivery. Source practical tips to:
- Hear new, creative and immersive storytelling approaches
- Discover the art of telling insight led stories that stir emotions and drive action
- Embed consumer stories at the centre of your organisation
- Hone your storytelling skills based on lessons from theatre, journalism and film
- Understand and influence the stories that consumers tell themselves
Amplify your marketing teams storytelling potential across your financial customers base
Day 2: Nov 4, 2022
