Day 1: Nov 6, 2025
Day 2: Nov 7, 2025
12:30 pm
CASE STUDY: AI-POWERED WORKFLOW REINVENTION AT PRUDENTIAL
TRACK 3: DATA & AI ENABLED GO-TO-MARKET
Reimagining Your Marketing Workflow to Eliminate Pain Points and Improve Speed to Market
Redefine your marketing strategy and transform your marketing operations at scale using Generative AI. You will walk away with practical advice on:
- Deploying AI agents that draft creative briefs, link internal + external data, and auto-route projects through Workfront to slash cycle times.
- Activating Adobe Target’s generative-AI features to fuel true one-to-one personalization while filtering low-quality outputs via human-in-the-loop safeguards.
- Leading change management – mapping workflow pain points, piloting quick wins, and guiding stakeholders through tough “keep vs. change” decisions.
Transform your marketing operations into an AI-enhanced engine that speeds personalization to market and frees talent for high-value creativity.
2:30 pm
PANEL DISCUSSION: MARKETING IMPACT MEASUREMENT
TRACK 2: MODERN MARKETING CAPABILITIES
Linking Attribution, ROI, and Zero-Party Data to Clear Business Outcomes
Prove marketing’s value by combining advanced attribution models, ROI frameworks, and zero-party data insights. Source practical tips to:
- Design multi-touch attribution models that accurately reflect credit across complex customer journeys.
- Integrate zero-party data into your measurement strategy to enhance personalization and attribution accuracy.
- Present ROI-driven narratives and dashboards that link marketing activities directly to revenue, retention, and growth metrics.
Achieve measurable business outcomes from every marketing initiative to build trust and secure continued investment from executive stakeholders.
