Arlyn Kalinski’s forward-focused leadership is driving major change in the mortgage industry by building the infrastructure to support Limited English Proficiency (LEP) consumers throughout the mortgage process. Kalinski is a pioneer in her field, as she implemented and supports Guaranteed Rate’s Language Access Program, with the goal to educate and empower LEP consumers to make one of the most complex financial decisions of their lifetime in their preferred language. Kalinski has spent close to 20 years working in the financial services industry and has held numerous leadership roles spanning multiple lines of business including home lending, loss mitigation, foreclosure, regulatory operations and risk management and compliance.
She currently serves as the SVP of Fair & Equitable Lending Strategies at Guaranteed Rate where she promotes financial inclusion through enterprise-wide programs such as language access, community engagement and diverse recruiting with a goal to help underserved or marginalized communities have access to credit, while increasing diverse representation across the company. Kalinski focuses on strengthening the company’s efforts to engage a broad range of homebuying communities and works to enhance the social and economic mobility of consumers. Kalinski is on her way to earing a doctorate degree in Teaching English to Students of other Languages, here dissertation explores how cultural identity influences how one learns a second language. Arlyn is a winner of the 2023 HousingWire’s Women of Influence Award, one of the housing industry’s most prestigious honors that recognizes leaders in their field.
Day 1: Nov 3, 2022
3:10 pmTRACK 1: CONTENT & STORYTELLING
MULTILINGUAL CONTENT & STORYTELLING
The Profitable Thing to Do! Making the Business Case for Multilingual Services in the Financial Industry
Multilingual services and the marketing of those services for Limited English Proficiency (LEP) consumers has been a topic of discussion for many years. With the recent requirement from the FHFA & HUD to collect language preference during the application process, many believe this will expand to other financial products and financial institutions will be expected to develop language programs in support of the country’s demographics. Why is multilingual support so critical in the current market? Can financial institutions stand-up multilingual services and marketing in a regulatory acceptable way? What are the challenges business leaders face when there is a desire to offer multilingual services?
Take away specific solutions to:
- Challenge the status quo to implement multilingual services
- Develop the appropriate partnerships to scale-up multilingual services
- Outline steps to a robust and comprehensive multilingual program
- Identify a marketing strategy that applies to your specific organization
Create global content that offers practical solutions and actionable advice
Day 2: Nov 4, 2022