Jonathan Corley

Head of Value Consulting, Americas

As Director of Sitecore’s Experience Strategy team, Jonathan Corley leads an innovative team of value engineers and digital strategists. He advises marketers at some of the world’s largest corporations, specializing in the optimization of digital experiences. Jonathan has 10 years of experience as a marketing technology consultant with a sharp focus on strategy and configuration. He draws on his consulting experience at Sitecore, where he works closely with partners and top-tier customers to develop a shared vision for leveraging Sitecore’s digital experience software to create innovative digital experiences that accelerate business success. Jonathan lives with his family in Atlanta, Georgia and he is passionate about music and emerging technologies.

 

[email protected]
404-583-1236


All Sessions by Jonathan Corley

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Day 1: Nov 3, 2022

10:30 am

10:30 am

INDUSTRY EXPERT: CX THAT DRIVE MEASURABLE BUSINESS OUTCOMES

Accelerating Engagement for FSI

Customer behavior changed rapidly during the past few years and the way financial services customers interact with brands has fundamentally changed. Disruptive brands are the digital experience leaders that are communicating in innovative and meaningful ways with their customers.

In this session we’ll explore a few simple lessons learned during strategic engagements with enterprise marketing and digital teams at leading retail banks, insurance (B2B), agent portals, and wealth management firms. By connecting a few composable elements of their marketing technology stack these brands were able to deploy innovative experiences for their customers that drive measurable business outcomes.

Create an outline to:
  • Know evolving customer demands for financial services customers
  • Centralize the atomic, modular content can streamline the content creation process and optimize content velocity
  • The increasingly important role of customer data
  • Experimentation and personalization programs that succeed learn to listen to their customers and recognize the signals that are important

Day 2: Nov 4, 2022