As Director of Sitecore’s Experience Strategy team, Jonathan Corley leads an innovative team of value engineers and digital strategists. He advises marketers at some of the world’s largest corporations, specializing in the optimization of digital experiences. Jonathan has 10 years of experience as a marketing technology consultant with a sharp focus on strategy and configuration. He draws on his consulting experience at Sitecore, where he works closely with partners and top-tier customers to develop a shared vision for leveraging Sitecore’s digital experience software to create innovative digital experiences that accelerate business success. Jonathan lives with his family in Atlanta, Georgia and he is passionate about music and emerging technologies.
Day 1: Nov 3, 2022
11:35 amTRACK 2: DIGITAL EXPERIENCE OPTIMIZATION
INDUSTRY EXPERT: CX THAT DRIVE MEASURABLE BUSINESS OUTCOMES
Accelerating Engagement for FSI
Customer behavior changed rapidly during the past few years and the way financial services customers interact with brands has fundamentally changed. Disruptive brands are the digital experience leaders that are communicating in innovative and meaningful ways with their customers.
In this session we’ll explore a few simple lessons learned during strategic engagements with enterprise marketing and digital teams at leading retail banks, insurance (B2B), agent portals, and wealth management firms. By connecting a few composable elements of their marketing technology stack these brands were able to deploy innovative experiences for their customers that drive measurable business outcomes. Walk away with actionable strategies to:
- Meet evolving customer demands for financial services customers
- Centralize your brand’s content as modular and streamline the content creation process
- Establish an experimentation and personalization program that recognizes the most important customer signals
Day 2: Nov 4, 2022