Alice Milligan is an accomplished C-suite executive with more than 35 years of experience leading transformational marketing, customer experience, and digital innovation across global financial services, banking, payments, retail and telecom industries. She is recognized for her ability to modernize legacy organizations, accelerate growth, and build and scale purpose-driven brands that resonate with contemporary audiences.
As Chief Marketing Officer at Morgan Stanley, Alice oversaw the firm’s global brand and marketing strategy, including advertising, digital platforms, sponsorships and marketing campaigns. Under her guidance, Morgan Stanley was named one of Fast Company’s 2023 “Brands That Matter” — one of only three finance brands to earn the distinction.
Alice brings a strategic, customer-first mindset, deep experience leading organizations through transformation, and a proven ability to create value through brand and marketing leadership, digital innovation, data-driven insights, and structuring the marketing organization and technology to support it.
Day 1: Nov 6, 2025
4:45 pm
PANEL DISCUSSION: ENGAGEMENT REIMAGINED
Building Modern Journeys That Convert Attention into Loyalty
Capture and grow customer attention through modern, multi-channel engagement strategies. Achieve a step-by-step action plan to:
- Design cohesive experiences that seamlessly connect digital, mobile, and in-branch touchpoints.
- Leverage real-time data and AI to deliver scalable, personalized interactions.
- Track loyalty metrics and iteratively improve journey stages to boost retention and advocacy.
Increase your impact with engagement journeys that transform customer interactions into enduring loyalty and business growth.
Day 2: Nov 7, 2025
