Duration 25 min 19sec

Simplifying Personalization: 4 Key Strategies for Customer-Centric Marketing | Session Recording

Discover how financial institutions can unlock powerful personalization strategies to enhance customer experiences and drive business growth with this 2024 presentation with Erika Whitestone from Dynamic Yield by Mastercard. Key takeaways include: establishing clear personalization goals, evaluating and activating your data, creating tailored customer experiences, and testing and learning from personalization efforts to drive more effective, customer-centric marketing strategies.

In this insightful presentation, learn:
– Why personalization matters in today’s digital landscape
– 4 fundamental practices to implement personalization
– How to leverage data and AI for targeted marketing
– Real-world case studies showing 30% growth in card portfolios
– Strategies for personalizing across email, push notifications, and digital platforms

#FinancialMarketing #Personalization #CustomerExperience #DigitalStrategy


Speaker

Dynamic Yield

Erika Whitestone

Dynamic Yield by Mastercard

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