Unifying and Launching with Momentum

Discover a proven approach to integrating two distinct brands under one expanded capability with momentum, clarity and relevance to drive growth in a complex market. In this keynote, Koley Corte will share the story behind MetLife Investment Management’s evolution toward a single, integrated global brand. Take away actionable strategies on: 

• Starting with client research and insights to create a clear framework and approach. 
• Building one MIM integrated operating model, go-to-market ecosystem, brand, and unified experience. 
• Establishing a modern, human-centered brand grounded in client insight and translating it consistently across touchpoints. 
• Designing a cohesive, scalable brand system and digital experience to market. 
• Evolving teams, capabilities, and ways of working by embedding AI to drive speed and scale. 
• Leveraging data, AI, and digitally enabled marketing to drive relevance, revenue generation, and long-term value. 

Uncover how to unify brands into one client-centered, AI-enabled growth engine that accelerates relevance, scalability, and market impact.