ROUNDTABLE DISCUSSIONS (45 mins)

Break into smaller groups of approximately 15 industry peers to work through a series of questions and challenges to share knowledge on a particular topic that is most critical to your role and business.

ROUNDTABLE A: CRISIS, COMMS, & CONTROL
How to Protect Your Brand When Things Go Wrong

ROUNDTABLE B: WINNING ATTENTION IN A SATURATED MARKET
How to Cut Through Noise With Stronger Positioning and Storytelling

ROUNDTABLE C: BRAND IN THE AGE OF AI-GENERATED EVERYTHING
How to Maintain Authenticity When Content is Infinite
Led By: Martina Gago, SVP, Content Strategy, JP Morgan

ROUNDTABLE D: THE MODERN MARKETING TEAM
How to Structure Teams for Speed, Agility, and Performance

ROUNDTABLE E: PERSONALIZATION AT SCALE
How to Deliver Relevant Experiences Efficiently

ROUNDTABLE F: FROM STRATEGY TO EXECUTION
Why Marketing Plans Fail and How to Deliver Against Them

ROUNDTABLE G: BEYOND PRICE
How Insurance Marketers Defend Retention

ROUNDTABLE H: AI AS THE NEW INSURANCE AGENT
How Can Marketing Teams Optimize for AI Discoverability

ROUNDTABLE I: INVISIBLE INSURANCE
How to Amplify Brand Building in Embedded Experiences
Led By: Donna Jermer, EVP, Chief Marketing Officer, INSURITAS