With 20+ years in banking and marketing, Raghu Vasu heads MarTech & Digital Transformation at Citi. He’s known for turning AI, data, and automation into real business impact, driving over $1B in annual digital sales across top financial brands.
Day 1: Nov 6, 2025
Day 2: Nov 7, 2025
2:00 pm
INDUSTRY EXPERT PRESENTATION:
Marketing technology is being rewritten
AI isn’t just another tool in the stack — it’s redefining how the stack itself works.
From strategy to storytelling, we’re moving from systems that execute instructions to systems that interpret intent.
1. How Martech Is Evolving
– From automation to autonomy, where tools make contextual decisions.
– From fragmented data to connected intelligence that learns across channels.
– From dashboards to co-pilots that reason, predict, and create alongside marketers.
2. What This Means for Marketers
Every touchpoint — website, CRM, ad platform — must now serve both humans and AI agents.
Optimization shifts from keywords and clicks to meaning and machine readability.
Creativity becomes data-informed and dynamically personalized at scale.
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3. The Innovation
Reimagine martech as an ecosystem of learners, not a toolkit of automations.
Build AI-first workflows that reduce lag between insight and action.
Experiment relentlessly — every workflow is an opportunity to reinvent.
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Closing blurb
AI won’t replace marketers — but marketers who embrace AI will replace those who don’t. (Currently relevant take)
The next era of martech belongs to innovators who can blend creativity with computation and design for both people and machines.
