Sam Archbold is a respected business leader and digital marketing strategist with extensive experience in driving growth and innovation for large organizations. He brings a unique perspective on how companies can harness digital marketing and technology to deepen customer relationships, enable sales and marketing, and achieve measurable ROI. He has held executive roles with leading Fortune 500 companies like U.S. Bank, Ameriprise, and Securian Financial, helping them transform their B2B marketing
Day 1: Nov 6, 2025
Day 2: Nov 7, 2025
12:00 pm
INDUSTRY EXPERT PRESENTATION: BEYOND THE LEAD FUNNEL
Automating Campaign Planning, Budget Allocation, and ROI Optimization
Traditional lead generation often fails to deliver the deal size and speed that Sales requires in the relationship-driven Financial Services sector. Discover the proven methodology used by one organization to transform their GTM strategy and align marketing with high-value revenue goals. Create a roadmap to:
The “show, don’t tell” strategy used to secure executive and Sales buy-in by replacing strategic decks with tangible pipeline results from targeted pilots.
The essential data and platform requirements needed to establish clean account intelligence, integration protocols, and scale orchestration to high-value firms.
Proven omni-channel tactics that deliver significant engagement lift and shift internal reporting from lead volume to account-level pipeline velocity.
Learn how to drive a business transformation that aligns marketing with how your most strategic customers actually buy.
