Gordon is the SVP, Head of Marketing at Apple Bank, which is located in midtown Manhattan and has been doing business in the greater New York City area since 1863. Gordon leads a team of 12 marketing professionals in the development and execution of the Bank’s marketing and customer acquisition strategies. Gordon has been with the Bank for eight years and in his prior role lead the design, implementation and deployment of the consumer bank’s Risk and Analytics Department.
Prior to joining the bank, Gordon spent 10 years at American Express in various risk roles and spent six years in Deloitte’s New York City Controls Assurance practice. Gordon hods a Bachelors degree in Accounting from Brooklyn College (CUNY) and is a Certified Public Accountant in the State of New York.
Day 1: Nov 6, 2025
10:30 am
INDUSTRY EXPERT PRESENTATION: INTEGRATED MARKETING ECOSYSTEM
Harnessing Unified Data, Platforms, and GenAI for Growth
Break down silos and unlock faster, smarter marketing with an integrated, AI-ready ecosystem. Develop a blueprint to:
- Unify customer data and martech platforms into one compliant, insight-rich foundation.
- Deploy GenAI for automated content creation, dynamic segmentation, and real-time campaign optimization.
- Align teams and tools through governance strategies that accelerate speed-to-market and maximize ROI across every channel.
Transform fragmented systems into a cohesive growth engine that drives measurable revenue and deeper customer engagement.
Day 2: Nov 7, 2025
