Danelle Morrow

SVP Strategic Response Management

Danelle Morrow is a dynamic, proposal executive fueling the growth engine at major corporations and leveraging the bid and proposal function to accelerate profitability to new heights. Most recently, she led a department that generated over $1Bn in new sales and achieved 17% growth. She’s skilled at building robust alliances with business partners, empowering the teams she’s lead, and innovating with cutting-edge techniques.

Her direct experience in transforming proposal departments at five different companies of varying sizes and industries has equipped her with the gravitas to persuade senior executives. She’s learned how to become fluent in the language of key decision makers, garner buy-in and solve the most pressing problems burdening sales and revenue leaders. As a passionate advocate for strategic response management and harnessing institutional knowledge, she’s devoted to sharing her expertise to lift others up. Danelle frequently presents industry trends, innovative techniques and career advancement guidance at conferences both domestically and internationally.

She’s been honored with numerous accolades including APMP Proposal Executive of the Year, APMP Chapter Leader of the Year, and the 40 Under 40 awards. While she enjoys turning lofty dreams into everyday realities, she is most satisfied with hiking with her family, exploring new travel adventures, and playing tennis.


All Sessions by Danelle Morrow

Printer Friendly See Full Agenda

Day 1: Nov 6, 2025

2:00 pm

CASE STUDY: FUTURE-PROOF GROWTH-DRIVEN MARKETING

TRACK 2: MODERN MARKETING CAPABILITIES

Streamlining Content Supply Chains and Roles for an AI-Driven Landscape

Replace manual bottlenecks with AI-powered workflows and re-skill your staff for high-value, data-driven work. You will walk away with practical advice on:

  • Automating the content supply chain, from creative brief to asset deployment, so brand managers and analysts can focus on strategy, not production.
  • Defining and hiring for new AI-augmented roles while setting clear KPIs for efficiency and revenue impact.
  • Rolling out a phased change plan that captures early “soft” wins (speed, cost) and hard metrics (NPS lift, revenue per asset) to fuel ongoing investment.

Equip your organization to thrive in an AI-driven future by blending automation, new capabilities, and measurable business outcomes.

Day 2: Nov 7, 2025