Day 1: Nov 6, 2025
Day 2: Nov 7, 2025
2:30 pm
PANEL DISCUSSION: MARKETING IMPACT MEASUREMENT
TRACK 2: MODERN MARKETING CAPABILITIES
Linking Attribution, ROI, and Zero-Party Data to Clear Business Outcomes
Prove marketing’s value by combining advanced attribution models, ROI frameworks, and zero-party data insights. Source practical tips to:
- Design multi-touch attribution models that accurately reflect credit across complex customer journeys.
- Integrate zero-party data into your measurement strategy to enhance personalization and attribution accuracy.
- Present ROI-driven narratives and dashboards that link marketing activities directly to revenue, retention, and growth metrics.
Achieve measurable business outcomes from every marketing initiative to build trust and secure continued investment from executive stakeholders.
