Carlos Aguilera is an experienced EdTech sales leader with over a decade of expertise in education, marketing, and business development. As Director of Brand Partnerships at ScholarshipOwl for Business, he partners with brands, agencies, and institutions to create purpose-driven scholarship campaigns that connect authentically with Gen Z.
With a background that spans senior leadership roles in sales operations, business development, and education management, Carlos has helped organizations like Uber, Kraft, and Samsung engage new audiences through innovative campaigns. He is known for building high-performing teams, driving measurable growth, and developing strategies that balance business results with meaningful impact.
Beyond his professional work, he is a dad, husband, avid woodworker, runner, and storyteller who enjoys blending creativity with strategy both on and off the stage.
Day 1: Nov 6, 2025
Day 2: Nov 7, 2025
3:15 pm
INDUSTRY EXPERT PRESENTATION: NEXT GEN FINANCE
How Fintechs Earn Gen Z’s Trust
Gen Z now wields over $140 billion in spending power and is shaping the future of financial services. But they don’t engage with traditional performance marketing, they engage with brands that invest in their future. This session explores how fintechs can use “value-first” campaigns to outperform ads in both trust and ROI. You’ll learn how to meaningfully connect with Gen Z through messaging frameworks rooted in authenticity, transparency, and purpose, plus proven channel strategies that actually drive engagement. Walk away with practical tactics to turn Gen Z awareness into genuine connection and long-term brand loyalty.
