Stephen Diorio is an established authority in commercial transformation, go-to-market strategy, and Revenue Operations. Mr. Diorio works at the leading minds in the science of growth as Managing Director of the Revenue Enablement Institute, a Senior Fellow at the Wharton AI Initiative, and Senior Fellow of the Marketing Accountability Standards Board (MASB). Over the last 30 years, Mr. Diorio has helped over 100 leading brands – including: Armstrong, American Express, DuPont, IBM, Janus, Mack Trucks, Morgan Stanley, PwC, Ricoh, Salesforce, SunTrust Bank, Staples, UPS, and US Bank – to reengineer their commercial strategies, systems, and operations to accelerate growth and become more data-driven, digital, and accountable. He is widely published, having authored over 30 research papers and books that connect growth investment to firm value including: Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth (Wiley, 2022)”, “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill, 2002)”.
Day 1: Nov 6, 2025
8:45 am
OPENING REMARKS FROM THE CHAIRPERSON
9:30 am
KEYNOTE PANEL DISCUSSION: CMO INSIGHTS
Leading Systemic Change, Scaling Trust and Driving Enterprise Growth
Hear C-suite marketing leaders reveal how they position marketing as a catalyst for enterprise-wide growth while navigating economic uncertainty, accelerating brand purpose, and building organizational resilience.
You will walk away with actionable strategies on:
- Championing systemic change—aligning culture, data, and cross-functional collaboration to embed marketing at the heart of business strategy.
- Scaling trust and relevance—combining purpose-driven storytelling with robust governance to deepen stakeholder confidence across volatile markets.
- Strengthening risk resilience—turning uncertainty into opportunity through scenario planning, agile decision frameworks, and proactive reputation management.
Gain the leadership insights needed to elevate marketing as a growth engine and guide your organization confidently through change.
2:00 pm
CASE STUDY: FUTURE-PROOF GROWTH-DRIVEN MARKETING
Streamlining Content Supply Chains and Roles for an AI-Driven Landscape
Replace manual bottlenecks with AI-powered workflows and re-skill your staff for high-value, data-driven work. You will walk away with practical advice on:
- Automating the content supply chain, from creative brief to asset deployment, so brand managers and analysts can focus on strategy, not production.
- Defining and hiring for new AI-augmented roles while setting clear KPIs for efficiency and revenue impact.
- Rolling out a phased change plan that captures early “soft” wins (speed, cost) and hard metrics (NPS lift, revenue per asset) to fuel ongoing investment.
Equip your organization to thrive in an AI-driven future by blending automation, new capabilities, and measurable business outcomes.
5:30 pm
KEYNOTE FIRESIDE CHAT: TRANSFORMING PURPOSE-BASED BRANDS
3 Insights for Legacy Financial Institutions
Modernize your brand identity and amplify its purpose to create campaigns that resonate emotionally and drive measurable impact. Master the success factors to:
- Combine data-driven insights with emotional storytelling to craft breakthrough campaigns that drive engagement and conversion.
- Develop a roadmap to evolve your brand identity, honoring your heritage and core values while embracing modern relevance.
- Reframe setbacks as strategic learning moments, using failures to refine your purpose and strengthen stakeholder buy-in.
Advance your organization’s ability to honor its legacy while embracing innovation to create a purpose-driven brand that thrives in today’s dynamic market.
Day 2: Nov 7, 2025
8:50 am
DAY TWO OPENING REMARKS FROM THE CHAIRPERSON
3:45 pm
CASE STUDY:
Safeguarding Brand Trust in the Age of Generative Content
As AI becomes a true teammate in the creative process, the opportunity to accelerate content creation has never been greater — nor have the risks. In this fireside chat, Bill Snider, Chief Strategy and Innovation Officer at Clearview Federal Credit Union, joins Jaime Punishill, Chief Product Officer at Lytho/Stephen Diorio, to explore how forward-thinking organizations are balancing innovation with governance to protect their brand and their customers’ trust.
Discover how to:
- Reimagine AI as a teammate — a creative partner that enhances, not replaces, human ingenuity.
- Build oversight into every phase of the content lifecycle — from creation to activation, personalization, optimization, and distribution.
- Leverage data to develop an atomic understanding of your content assets and componentry for better insight, development processes, and control.
- Empower teams to move fast with “enablement at the edge” while embedding compliance and brand integrity at the core.
Join this conversation to see how innovation, structure, and trust can coexist — and how the most disciplined brands will be the ones that lead with creativity.
