Tim Hines, a.k.a. The Marketing Starter, is a CMO, keynote speaker, author, podcast show host, and consultant who helps people master the art of human-to-human (H2H) business and communications. Tim specializes in harnessing the power of the entrepreneurial spirit to develop omnichannel marketing programs from the ground up. With nearly 20 years of experience, Tim has developed strategic marketing initiatives with many companies including AmTrav, Dialpad, Tribune Media, Ticketmaster, and the CIA.
Day 1: Nov 3, 2022
Day 2: Nov 4, 2022
8:45 am
8:45 am
OPENING COMMENTS FROM YOUR HOST
Gain insight into today’s sessions so you can get the most out of your conference experience.
9:30 am
9:30 am
FUTURE GROWTH PANEL: GAINING CREATIVE COURAGE IN FINANCIAL SERVICES
How to Stand Out and Differentiate in a Uniform Market
Join us for an inspiring conference session as we tackle the challenge of zero differentiation in the financial services industry. Discover how to break free from the sea of sameness and unleash your creative courage to achieve true differentiation.
- Stand Out: Making your brand shine amidst the sea of sameness
- How changing browser cookie policies will affect digital marketers in financial services
- Innovate Engagement: Uncover innovative methods to captivate consumers
- ‘Voice of the customer’ – the human behind the technology: Integrating the emotion with digital
- Maximize Returns: Optimal tools, time, and budget for digital marketing, advertising, and creative endeavors
- Embrace Differentiation: Depart with renewed hope and inspiration for a bold future in financial services.
Let’s revolutionize the financial services landscape by embracing creativity and the courage to be different
10:30 am
10:30 am
SPOTLIGHT SESSION: HOW THE WORLD’S BIGGEST BRANDS DRIVE MARKETING INNOVATION
Ask Me Anything! Top 10 Digital Marketing Tips from Leading Brands and Digital Marketers
Digital marketing isn’t a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital marketing in a constant state of metamorphosis. In this dynamic panel session, our audience can ask these leading digital marketers from both Financial Services and across a wider range of companies – What are their top tips to stay competitive and within budget! Don’t miss your chance to get your answers here
- What’s next for social media and the role of influencers?
- Design thinking: its rising role and relevance
- Marketing automation and conversational AI
- Mobile first marketing tactics
- Customer acquisition and growththrough multichannel
- What are the next trends to watch out for?
Get inspired and take back some practical ideas to empower your own digital marketing teams!
4:20 pm
4:20 pm
FUTURE POWER PANEL: FAIL FAST - SUCCEED QUICKER FOR TRANSFORMATION IMPACT
How to Find the Right Balance Between Speed, Continuity, and Change for Your Financial Services Organization
Digital transformation is a journey, not a destination. Leading digital transformation is about securing buy-in from senior stakeholders, choosing the right software and driving down costs within your organisation. Whether through a lack of understanding of the benefits of going digital or sometimes out of personal concerns, all projects meet some opposition in the drive to digital marketing transformation. Find out what success looks like for your business, within a digital journey and how to avoid the failures and missed opportunities that are all too common within digital transformation strategies. Putting the best roadmap in place. Build your own blueprint to:
- Embrace greater integration and complexity without compromising short term growth
- Maintain a lead on local and global financial global regulation and standards
- Balancing the best new tech approaches and old-school channel expertise
Finding your best approaches to faster acceleration of cost reduction and restructuring
