Shane Madden is a Senior Director at TransPerfect, a Business Services company located in New York, United States. He has been with the company for 13 years. Prior to this role, he was the Founder of Premium Nights, a company based in Dublin, Ireland and was also the Director of the Student Program at the Key West Film Festival. Prior to that, Shane work in marketing for Pernod Ricard and Innocent Drinks.
Day 1: Nov 3, 2022
3:10 pmTRACK 1: CONTENT & STORYTELLING
MULTILINGUAL CONTENT & STORYTELLING
The Profitable Thing to Do! Making the Business Case for Multilingual Services in the Financial Industry
Multilingual services and the marketing of those services for Limited English Proficiency (LEP) consumers has been a topic of discussion for many years. With the recent requirement from the FHFA & HUD to collect language preference during the application process, many believe this will expand to other financial products and financial institutions will be expected to develop language programs in support of the country’s demographics. Why is multilingual support so critical in the current market? Can financial institutions stand-up multilingual services and marketing in a regulatory acceptable way? What are the challenges business leaders face when there is a desire to offer multilingual services?
Take away specific solutions to:
- Challenge the status quo to implement multilingual services
- Develop the appropriate partnerships to scale-up multilingual services
- Outline steps to a robust and comprehensive multilingual program
- Identify a marketing strategy that applies to your specific organization
Create global content that offers practical solutions and actionable advice
Day 2: Nov 4, 2022