Saima Rashid is Senior Vice President of Marketing and Revenue Analytics at 6Sense, a company that reimagines the way revenue teams create, manage and convert pipeline into revenue. Saima is a 5-time Industry award winning Analytics and Revenue Operations leader.
Day 1: Nov 3, 2022
4:00 pm
4:00 pm
TRACK 1: CONTENT & STORYTELLINGINDUSTRY EXPERT: SMARTER MARKETING IN B2B FINANCIAL SERVICES
How to Engage the Entire Buying Group
Navigating the intricate landscape of B2B marketing within financial services can be difficult. The challenges of identifying potential clients, understanding the decision-makers involved in the process, and reaching these stakeholders with the most relevant offers often can be daunting. This session is designed to simplify that journey. Attend to enhance your marketing strategy by delving into:
- Understanding B2B buying group behavior and composition
- Meeting client needs with intent data and account-based marketing
- Bringing these practices to life
Honing B2B buying behaviour insights into a better, stronger relationship
Day 2: Nov 4, 2022
