Lindsey is an interdisciplinary growth marketing professional that specializes in designing, optimizing, and scaling revenue strategies by aligning the disciplines of innovation, product management, marketing, and analytics in order to gain market share and maximize profitability. She operates as a cross-functional catalyst, breaking down silos and orchestrating processes across functional teams to execute more effective and efficient strategies in key growth areas. Named to American Banker’s Most Powerful Women in Banking: Next list in 2021.
Day 1: Nov 3, 2022
CMO POWER PANEL: WHAT’S NEXT FOR CMOS IN FINANCIAL SERVICES?
Managing Complex Growth and Taking a Seat at the Revenue Table
As the role of CMOs in financial services continues to evolve, marketing leaders are increasingly recognized as key contributors to revenue generation and overall business growth. Find out how these key professionals have tackled decision-making, leveraging their expertise in digital marketing to optimize customer acquisition, retention and lifetime value. Make your own plan to deliver growth and revenue:
- CFO vs CMO – Who gets a seat at the table for ROI and revenue? Stronger relationships
- Building a stronger foundation for customer insight
- Business Alignment: How can CMOs can forge stronger partnerships with sales, finance and other teams
- Data-Driven Decision Making: harness the power of analytics to drive targeted campaigns and optimize ROI
- Technology Enablement: leveraging emerging marketing technologies – AI and predictive analytics
Getting marketing on the balance sheet: Giving CMOs pricing power and sustainable value
4:00 pmTRACK 2: MAKING BETTER MARTECH DECISIONS
Panel Discussion: DIGITAL MARKETING AND SALES INTEGRATION
Which Digital Technology Solutions Will Truly Accelerate Your Organization’s Capabilities?
Uncover the best cutting-edge digital marketing tools that will work for both sales and marketing. Learn which software your competitors are using to leverage social media, SEO, and content marketing to boost brand visibility and attract high-quality leads. Get your blueprint to:
- Optimize Conversion Rates: Dive into the world of conversion optimization and discover proven techniques for converting prospects into customers
- Streamline Operations: Say goodbye to manual processes and welcome efficiency into your workflows
- Measure Success with Precision: Leave guesswork behind and embrace data-driven decision-making
Achieve measurable results and demonstrate ROI to stakeholders.
Day 2: Nov 4, 2022