Lianne Yun is a Senior Analyst for Digital Marketing and Analytics with Webster Bank. With a foundation in user experience and design thinking, she is driven by customer research and analysis to solve business problems in digital, marketing, and content strategy. She has 5+ years of experience working on customer-facing products in financial services. She is inspired by challenging problems, but passionate about being able to simplify complexity through intentionality and designing experiences that empower others.
Day 1: Nov 3, 2022
Day 2: Nov 4, 2022
12:00 pm
12:00 pm
TRACK 2: DATA & DIGITAL PERFORMANCEUSING BEST METRICS TO EVALUATE DIGITAL MARKETING PERFORMANCE
Taking Digital Marketing to the Next Level of Complexity & ROI
In marketing decisions, data and metrics act as the guiding light. Our expert will help you benchmark digital marketing data, set goals, track KPIs, and evaluate performance. Learn to ask the right questions, assess results, and adjust strategies for better ROI. Discover how to create a robust blueprint for metrics:
- Identify the key metrics you should be tracking for each type of your digital marketing goals
- Accurately evaluate and determine if you are on track to hit your goals based on data
- Utilize digital experience metrics to gain insights into user engagement, satisfaction, and behavior
- Increase ROI by pivoting your marketing strategy based on data
How to start setting better goals and KPIs for your digital marketing activities
