Irina Soriano is the VP, Enablement at Seismic, the leader in Enablement. During her 15-year career, Irina built several global Enablement departments across EMEA, Asia-Pacific, and the US from the ground up. She leads the NYC Wise (Women in Sales Enablement) chapter, is the author of “Generation Brand”, as well as a TEDx and keynote speaker.
Day 1: Nov 3, 2022
Day 2: Nov 4, 2022
10:00 am
10:00 am
INDUSTRY EXPERT: REIMAGINING THE MARKETING & SALES PARTNERSHIP FRAMEWORK
Discover How the Partnership Between Sales and Marketing Continues to Evolve As Client Engagements Move To Digital Channels
Through this deeper partnership, marketing team are collaborating closely with their sales colleagues to jointly map pout client and prospect experiences in support of business goals. Learn more about how financial services marketers can effectively leverage enablement technology to:
- Ensure that that “last mile” of client communication by sales is supported with impactful content
- Allow sales teams to personalize client-facing content in compliance with industry regulations.
- Measure impact and sales usage of content to inform priorities and identify opportunities.
Discover how modern enablement technology can grow impact of both sales and marketing
