As Chief Marketing Officer, Cristy Ebert Garcia spearheads impact.com’s marketing, events, public relations and communications, demand generation, branding, website, design and social media. Named by Business Insider as one of “The Most Important Marketing-Tech Executives of 2021,” Cristy leads an award-winning team of marketers.
Prior to her current role, Cristy was Vice President of Global Marketing at Celtra and before that, Rakuten Advertising. She is part of the Forbes Communications Council, regularly contributing articles about the expanding power of partnerships to drive revenue and growth. She is also a member of Chief, a network designed to highlight and mentor women in executive leadership positions.
Day 1: Nov 3, 2022
Day 2: Nov 4, 2022
3:00 pm
3:00 pm
INDUSTRY EXPERT FIRESIDE CHAT: A NEW CONSUMER GENERATION
How Financial Services Institutions Partner With Creators And Publishers To Forge Deeper Customer Connections
Brands are engaging with the first generation to never know life before social media and smartphones—and they’re built differently. In this financial climate, Gen Z is seeking advice from real people they trust, not generic advertisements. In this session you’ll learn to:
- Leverage influencers and partners to reach Gen Z
- Grow your relationships with customers through the right partners
- Create integrated marketing solutions that feel authentic
Implement practical frameworks and models to identify and fix cracks in your digital customer experience.
