Bipasha Ghosh

CMO


All Sessions by Bipasha Ghosh

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Day 1: Nov 3, 2022

2:40 pm

2:40 pm

TRACK 1: CONTENT & STORYTELLING

Panel Discussion: STORYTELLING

Creating Narratives that Move Audiences to Action

Gain new tools to transform your storytelling and get inspired by new ideas of how best to capture and share insight-led stories. Join this step-by-step case study and hear how to build skills to think outside the box with innovative, immersive and impactful modes of insight delivery. Source practical tips to:

  • Hear new, creative and immersive storytelling approaches
  • Discover the art of telling insight led stories that stir emotions and drive action
  • Embed consumer stories at the centre of your organisation
  • Hone your storytelling skills based on lessons from theatre, journalism and film
  • Understand and influence the stories that consumers tell themselves

Amplify your marketing teams storytelling potential across your financial customers base

Day 2: Nov 4, 2022