Day 1: Nov 3, 2022
2:40 pm
2:40 pm
TRACK 1: CONTENT & STORYTELLINGPanel Discussion: STORYTELLING
Creating Narratives that Move Audiences to Action
Gain new tools to transform your storytelling and get inspired by new ideas of how best to capture and share insight-led stories. Join this step-by-step case study and hear how to build skills to think outside the box with innovative, immersive and impactful modes of insight delivery. Source practical tips to:
- Hear new, creative and immersive storytelling approaches
- Discover the art of telling insight led stories that stir emotions and drive action
- Embed consumer stories at the centre of your organisation
- Hone your storytelling skills based on lessons from theatre, journalism and film
- Understand and influence the stories that consumers tell themselves
Amplify your marketing teams storytelling potential across your financial customers base
Day 2: Nov 4, 2022