Outlier.ai informs business leaders of the actions they need to take every day to improve customer experience and operations. Outlier automatically analyzes company databases every night and delivers easy-to-understand but powerful insights into unexpected shifts in data like website traffic, paid campaign performance, product sales, and supply chain performance. Without queries, dashboards, or reliance on an analyst team, non-technical managers can immediately identify and address emerging issues or new growth opportunities to build a truly data-driven and nimble business.
Outlier is effectively used by many leading brands and has seen impressive adoption and sharing of their data insight stories by both non-technical users and analysts. Outlier has proven to be an indispensable tool for companies in the COVID era, enabling them to recognize and react to changes in their markets and operations ahead of their competitors. The solution has gone well beyond complex data science by creating simple and collaborative story formats and packaged integration points to ensure the impact of the technology is both rapid and broad. By proving value and impact, the company has attracted impressive new customers and effectively expanded across new organizations and use cases within their client base.
In the broadest sense, Outlier would be placed in the analytics and business intelligence market. More precisely the company is a leader in Augmented Analytics and at the forefront of the emerging Automated Business Analysis category.