Yogesh Mehra

Vice President Marketing


All Sessions by Yogesh Mehra

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Day 1: Nov 17, 2020

Day 2: Nov 18, 2020

3:30 pm

3:30 pm

CASE STUDY: PERFORMANCE MARKETING

Highly Targeted Acquisition and Sales Marketing: Its Role in the Digital Marketer’s Toolkit

Performance marketing is an emerging practice of generating customer acquisition or sales using highly targeted marketing tactics and channels. For those that want to be in the 1% of their field, this practice is for those who are willing to not settle for the status quo. Plan to learn game-changing skills in this indepth presentation:

  • What are the fundamental shifts in growth marketing
  • Leaders versus laggards
  • How to choose the type & number of KPIs

4:00 pm

4:00 pm

Case Study: Performance Marketing

Highly Targeted Acquisition and Sales Marketing: Its Role in the Digital Marketer’s Toolkit

Performance marketing is an emerging practice of generating customer acquisition or sales using highly targeted marketing tactics and channels. For those that strive to be in the 1% of their field and are not willing to settle for the status quo, this practice is for you. In this session, we will strategize best practices in performance marketing and review:

  • The leaders versus the laggards
  • How to choose the type & number of KPIs
  • The best way to track, measure and analyze your data to optimize your campaigns and drive results

Learning fundamental shifts in growth marketing.