Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS’ AI-powered marketing solutions. Data-inspired and creatively driven, Raj has built brand value, engagement, and loyalty through expertise in strategy and analytical marketing. With over twenty years of experience in multiple industries, he has engineered connected brand experiences by integrating analytics, advertising, branding, digital marketing, social media, relationship marketing and communications. He has been a marketing leader at Fortune Global 500® companies such as Microsoft, Medtronic, and Philips. He also advised C-level executives on digital strategy while at award-winning agencies that include Publicis Groupe and WPP-owned agencies—such as VML/Young & Rubicam and Wunderman.
Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He’s the co-host of the Reimagine Marketing podcast. Raj holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.
Day 1: Nov 17, 2020
Day 2: Nov 18, 2020
INDUSTRY EXPERT: BANKING ON PURPOSE
How Intention Elevates People, the Planet and Profit
As the world continues to face profound change, banks now have the power to shape and elevate our global economy like never before – from societies to communities to every person. Purpose and profitability intersect when banks embrace technology and innovation – with intention. By turning data into insights, and insights into the right actions, banks can move forward with intention to make their businesses customer-centric and financially inclusive. Create positive impact in the community. Because the human story matters as much as the business story. During this practical session, we’ll discuss how banks can:
- Balance and prioritize banking core functions with emerging concerns like social change, financial equity, and inclusivity
- Drive higher purpose and profitability together through innovation
- Proactively address individual customer needs with data and analytics insights
Blending data and people for a winning marketing strategy for future growth