Will McKenna is a senior content manager at Capital Group, home of American Funds, focusing on advisory, retirement and institutional markets. He has 25 years of industry experience and has been with Capital Group for 20 years. Prior to joining Capital, Will was an associate at Mercer Management Consulting in New York, where he focused on marketing consulting for financial services clients. He holds a bachelor’s degree in anthropology from Princeton University, graduating summa cum laude. Will is based in Los Angeles.
Day 1: Nov 16, 2021
Day 2: Nov 17, 2021
9:50 am
9:50 am
KEYNOTE PANEL: BUILDING A ROBUST FUTURE THROUGH CONTENT MARKETING
Keeping Pace with Powerful Changes in Digital by Harnessing Better Content Marketing
As more brands invest in digital content, the quick wins they need have become harder to achieve. To stick out from the crowd, the most successful financial brands are investing in longer content with higher production values. In this important session, we discuss how digital marketing teams can produce better reading experiences and engagement for their leads. Dive into digitally immersive content:
- Why brands are embracing immersive digital storytelling & experts for their content marketing
- How to get started: the merits of content hubs vs digital platforms
- Building digital impact without blowing your budget
- Backing your content with research and generating sales – not just clicks
Your guide to how digital storytelling can transform your content marketing impact
