Vicky Llerena

Branding & Marketing Strategist & Real Estate Funding Specialist

I’ve served as host, presenter, panelist, and workshop speaker for entrepreneurial organizations and sales professional events teaching the methods of social media branding and online lead generation📲 I Formally ran a digital marketing agency & now serve as  Biz Dev for Cardinal Financial mortgage company. In the lab: I generate buyer, seller, listing leads using digital hacks and auto-systems📲.I was named Top 25 Brand Builder by Leading Women Entrepreneur (2017), recognized by NJBIZ (2017) as an influential  Latino-Millennial media agency in New Jersey, and contributor to Disruptors Network Podcast. My articles have been featured in NJBiz, Huffington Post, CEO Blog Nation, and many more media outlets. Oh yes, and I happen to be Latina.

All Sessions by Vicky Llerena

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Day 1: Nov 16, 2021

1:45 pm

1:45 pm

Afternoon Host

2:15 pm

2:15 pm


Lessons In Challenge And Transformation To Build A New Presence

Scotiabank completed the acquisition of BBVA Chile in 2018 as executed one of the most effective digital transformations recognised by winning two Euromoney Awards for Excellence in 2020.  This best practices and ROI-led discussion will take you through how the bank managed a colossal digital challenge seamlessly integrating digital and branches and execute best in class digital marketing approaches.  Hear how to emulate their success:

  • Positioning for scale and future profitability: understanding the Carribbean and Central American market
  • Building digital assets to deliver even better banking experiences
  • The ‘Digital Factory’: Supporting customization and more online experiences
  • How your journey post-covid will position you for survival or extinction: The key lessons and future growth opportunities

Cost efficiency nuggets and balancing aggressive digital marketing within budget and on time

4:15 pm

4:15 pm

FIRESIDE CHAT: Connecting Branches to Digital Marketing

What Branches Mean for Financial Services Overall and its Digitalization

Digital marketing banking has pushed the branch to a fundamental inflection point. Financial institutions must rethink, reimagine and retool branches if they are to succeed. This panel will share stories, conversations and connections with our audiences. Explore how leading financial institutions are revamping retail banking technology, retooling frontline associates and creating the branch and retail banking experience of the future. You’ll leave with answers to these key questions:

  • What lessons can we learn from other industries? Taking inspiration for your physical and hybrid future
  • What have you changed about the design of your branches?
  • Have you rolled this change out to multiple branches or your whole network?
  • What do you envision for the design of your future network?

Develop a blueprint to convert each and every touchpoint into a digital asset.


5:15 pm

5:15 pm

Summing Up of Day One

Day 2: Nov 17, 2021